The Wool Project

The Method

Hand-lettering / Branding

Concept

Crafted out of my lifelong obsession for crochet, The Wool Project acts as an encouraging way for any novice to learn to crochet. A soft emerald, cashmere and blush palette, pseudo-crochet pattern, hand-lettered and completely hand-made, the kit reflects the brand's mission of making creative hobbies like crocheting approachable to all.