Prends Soin

The Method

Hand-lettering / Branding / Packaging

Concept

Prends Soin is a body care brand that focuses on luxury and being your best self. Phrases in both French and English emphasize this point. Featuring a monotone, but sophisticated, gray palette, paired with camel flourished Rs, and floriated swashes on each product’s front, the design emphasizes the brand’s commitment to luxury and self-care. In fact, Prends Soin in French quite literally means “take care of yourself.”